Staples is located in Joo Chiat, an area of Singapore full of culture and pre-war shop houses. Staples realised that content was essential to capturing their audiences’ attention.
What we did
Onigeeks wanted to bring their best sellers to life through reels, so we shot videos for their mentaiko fries and wagyu don! As appetising as it was while they were making the dish for us to film, we had to hold ourselves back from eating it before the shoot was done! This was the feeling we wanted to capture and showcase through our video, and from the looks of things I think we have achieved that!